How often do you watch linear TV these days? At home, I listen to TV news and documentaries while working on my computer and would only take a look when I hear soundbites that are compelling to me. When I need to refresh myself, I would watch video clips, either forwarded to me by my friends via social media, or via my favourite mobile apps.
Watching movies or TV series online or via streaming using any device, any where, any time is an optimum way to enjoy ourselves. The information and communication technology has changed the media and entertainment landscape from service and content provision to marketing and viewer expectations. Viewers are always connected to the Internet and no competitive media and entertainment operators can afford to look on and do nothing.
How to encourage viewers to stay connected with certain media and entertainment operators, particularly with celebrities and story lines of their recorded or live audio-visual content? I believe the strategic goal of the refined business model's key activities is to satisfy viewers' emotional and social connectivity. Closed operation limiting scalability can be high cost, high risk, but low performance, particularly on the speed of delivery.
Those who lead would think out of the box and explore complimentary opportunities to create new markets to generate new revenue streams. Open collaboration enhances mutual capacity and support among traditional and high-tech media, cross-border content providers and marketing agencies. Recognizing such a trend and delivering value-added services and contents to viewers timely and seemlessly, in my view, would enable collaborators to succeed fast and share the longer-term benefits!