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  • Writer's picturePeter K F Cheung SBS

Unlocking Potential

  1. FADE IN

  2. Act 1

  3. INT. STUDY - 09:30

  4. Mobile in hand, PETER opens emails and sees one with the caption "Updates".

  5. PETER (V.O.): The sender of the mail has good connections and has been leveraging them to get things done.

  6. Contemplating.

  7. PETER (V.O) (Cont'd): I think value propositions are the backbone of any business model. They address customer needs and create positive outcomes.

  8. Thinking.

  9. PETER (V.O) (Cont'd): Marketing complements value propositions by effectively communicating and promoting them to the targeted customers.

  10. Pausing.

  11. PETER (V.O) (Cont'd): Without compelling value propositions, marketing efforts may struggle to resonate with the targeted audience.

  12. Act 2


  14. Upscale and Michelin-starred. An ENTREPRENEUR is consulting Peter over lunch.

  15. ENTREPREMEUR: The business model canvas you sent me earlier is very useful.

  16. PETER: It's a strategic entrepreneurial and management tool that provides a visual representation of a business model.

  17. They've bread and butter.

  18. PETER (Cont'd): The canvas consists of nine key building blocks that describe various aspects of a business.

  19. They've appetizers.

  20. PETER (Cont'd): They're: (1) value propositions, (2) key resources, (3) key activities, (4) key partnerships, (5) customer segments, (6) channels (7) customer relationships, (8) cost structures, and (9) revenue streams.

  21. They've Gravalax as their first course.

  22. PETER (Cont'd): By filling out each block of the canvas, entrepreneurs can get a holistic view of the business model, identify potential gaps or areas for improvement.

  23. They've Australian Sea Trout as their second course.

  24. PETER (Cont'd): And I've been deploying the tool to explore ways to capture or create value in situations.

  25. For desserts, they've Mandarin pudding.

  26. ENTREPREUEUR: To succeed in a business, what do you think is the key block?

  27. Peter smiles.

  28. PETER: Structurally, it has to be the value propositions.

  29. ENTREPRENEUR: But value propositions can sometimes go unappreciated...

  30. PETER: This may happen due to lack of awareness, misalignment with customer needs, lack of differentiation, poor communication, failure to convey value and changing customer preferences.

  31. Peter sips his latte.

  32. PETER (Cont'd): There're however hidden opportunities like untapped market segments, data analytics insights, new technologies to enhance value propositions.

  33. ENTREPRENEUR: How about leveraging past connections?

  34. The entrepreneur sips his American coffee.

  35. ENTREPRENEUR (Cont'd): Can't they be used to explore new opportunities and collaborations?

  36. INT. STUDY - 16:00

  37. Peter stares at boxes of name cards.

  38. PETER (V.O): They represent my past connections. I've been wondering if and when I should dispose of them all?

  39. Thinking.

  40. PETER (V.O) (Cont'd): I believe most of them have become irrelevant to my present and future business.

  41. Pausing.

  42. PETER (V.O) (Cont'd): There's no point to make digital alternatives.

  43. Pausing.

  44. PETER (V.O) (Cont'd): I keep them for sentimental reasons. Some represent certain milestones in my career developments.

  45. Pausing.

  46. PETER (V.O) (Cont'd): I've the wild thought to reconnect with them, even if relationships haven't been maintained.


  48. Wet-haired and refreshed, Peter is in thoughts.

  49. PETER (V.O): During swimming, I recall a visit I made to Beijing 10 years ago. I don't think I've any photo documenting it.

  50. Surfing the web with his mobile, Peter finds a snapshot, depicting others and him in a conference room.

  51. Act 3

  52. INT. STUDY - 22:30

  53. Peter inserts an AI drawing entitled "Unlocking Potential" to a text.

  54. PETER (V.O): Although I'm not young, I still feel the sense of possibility and growth.

  55. Thinking.

  56. PETER (V.O) (Cont'd): Within individuals or situations, there's untapped potential waiting to be discovered and utilized.

  57. Reflecting.

  58. PETER (V.O): Unlocking potential, I can create and deliver more value to all.

  59. FADE OUT

  60. THE END

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