Kingly Content

Whether technology or content is king especially in China? As China continues to innovate technologically in the fields eg supercomputing and artificial intelligence, its entertainment industry might still have to obtain creative content licences within China or elsewhere to meet hungry market demands. Meanwhile, copyright owners in China are not slow to resolve copyright infringement in Chinese courts and so it is only prudent that copyright users on a commercial scale in China should manage their legal risk upfront.

The challenge upon information and communication platform providers is to have legitimate content to carry. To get copyright clearance of layers of copyright works in multimedia can be a protracted and costly process that requires legal and administrative support. The cost structure of any entertainment-related business model generates opportunities for copyright specialists and other related service providers such as licensing brokers or executives as well as financiers.

The entrepreneurial technology carriers may well turn the challenge into an opportunity by creating at least some of the content themselves. Such strategic assets could be created in- house or procured through commissioning really creative production houses. In my view, such a hard but value-added option in the longer term would enhance the value proposition of the business model especially in the regulated publishing context in China.

Furthermore, once a break-through or disruptive technology has evolved into a standard, the way forward for techie entrepreneurs to generate revenue streams would depend on the delivery of content to target customers. As an independent creator, I have been using free AI-assisted technology to work on my websites, and a free blockchain-backed platform to deposit my copyright works. I have made it my discipline to create kingly content that I could license to licensees!

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