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  • Peter Kam Fai Cheung SBS

Sound Marks


FADE IN.

INT. STUDY - NIGHT

PETER is checking his phone messages.

PETER (V.O.)

Oh, I'm asked to do

a short promotional

video.

Pausing.

PETER (V.O.) (Cont'd)

As it's a creative

trademark conference

it's only right that we've

to make a difference.

Pausing.

PETER(V.O.) (Cont'd)

I'd include my sound

mark. But it's late at

night now.

Peter types on the phone: I'll send it over tomorrow.

INT. SLEEPING ROOM - DAY

Waking up, Peter looks lost.

PETER (V.O.)

I dreamt of a new tune.

But it's gone now.

INT. STUDY - DAY

Sitting on a sofa, Peter picks up a yellow Gibson SG guitar and switches on a Roland Cube Street guitar amplifier. He begins to strum. We hear dissonance.

PETER (V.O.)

What should be my

sound mark then?

FLASHBACK

INT. GOLDEN BAUHINIA RESTAURANT - DAY (2014)

Peter (59) is chatting with a LADY (54) and a GENTLEMAN (56).

PETER

I've composed some

short tunes as sound

marks. Just want you

to hear them and have

your comments.

Peter finds the voice memos from his phone and taps: Play. We hear some guitar music.

GENTLEMAN

I like the one with

the easy-listening

genre.

PETER

That in fact is the

introductory riff of

one of my love

songs - just C, Am

and G7.

GENTLEMAN

It sounds upbeat.

It can be a nice

sound mark for

an airline going to

tropical destinations.

PETER

(Mouth wide open)

Is that right?

END FLASHBACK

PETER (V.O.)

Okay, let me just

use that as my

introductory sound

mark.

MONTAGE OF PETER'S VIDEO RECORDING

A. Peter puts his phone at a right position to capture him carrying the Gibson guitar and then taps the video recording icon.

B. Peter then plays the guitar and we hear easy-listening guitar riffs.

C. Peter then pauses and begins to say something.

D. Finishing his promo, he strums once before stopping the recording.

E. Having viewed the recording, Peter does a Take 2, views it and looks pleased.

F. Peter then sends the video to somebody via his phone.

G. Peter sees a reply: Great! I've become your instant fan! We see a happy emoji.

H. Peter smiles and replies with: Thank you for your support!

END MONTAGE

PETER (V.O.)

Done! Looking forward

to my presentation!

INT. STUDY - NIGHT

Working behind a computer, Peter checks mails.

PETER (V.O.)

I love the survey lead:

Be an active voice to

help them shape my

experience?

Pausing.

PETER (V.O.) (Cont'd)

Why not! It flew me

to a paradise on earth,

and I've just flown back

from Fukuoka with the

airline.

Peter begins answering the questionnaires on the screen.

PETER (V.O.) (Cont'd)

Oh, not just a survey,

but the possibility of a

focus-group meeting.

Pausing.

PETER (V.O.) (Cont'd)

Okay, I express my

interest. If we meet face

to face, I'd encourage

the airline and its sister

airlines to use sound

marks!

Peter smiles.

FADE OUT. The End

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