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  • Writer's picturePeter K F Cheung SBS

Price Roller Coaster

  1. FADE IN

  2. Act 1

  3. INT. STUDIO - 10:00

  4. Smartphone in hand, PETER checks an airline app.

  5. PETER (V.O.): Today is Monday, the Feb-2024 air ticket I've in mind should have gone up...

  6. Checking.

  7. PETER (V.O.)(Cont'd): Surprise, it's $200 cheaper than yesterday.

  8. Pausing.

  9. PETER (V.O.)(Cont'd): A fortnight ago, when I checked the price of the air ticket, it was very expensive and I didn't follow up.

  10. Pausing.

  11. PETER (V.O.)(Cont'd): During the long holidays a week ago, I was lured to check the price and found that it had gone down by 30%.

  12. Pausing.

  13. PETER (V.O.)(Cont'd): When I meant to book my flights last Monday, I found that the price had risen by 15%.

  14. Act 2



  17. Conference room. Peter MARTIN is conducting a tutorial. Peter (33) is among a group of STUDENTS.

  18. PETER (V.O.): He is the co-author of Shawcross and Beaumont: Air Law.

  19. We feel the Partner's authentic demeanour.

  20. PETER (V.O.)(Cont'd): Everyone enjoys his tutorial as he talks about commercial practice in the Air Law context.

  21. MARTIN: ...Once the cabin door is closed, a vacant seat is worth $0...

  22. PETER (V.O.) (Cont'd): True, point-to-point flights are the norm. Aircraft aren't buses.

  23. MARTIN (Cont'd): Dynamic pricing is necessary...

  24. Observing.

  25. PETER (V.O.)(Cont'd): He's a charismatic person...

  26. MARTIN (Cont'd): I'm very attached to Bin...

  27. PETER (V.O.)(Cont'd): Oh! Bin is Professor Bin Cheng, the author of: "The Law of International Air Transport".

  28. Pausing.

  29. PETER (V.O.)(Cont'd): I'm fortunate enough that they're teaching me on the private and public aspects of Air Law.


  31. PETER (V.O.)(Cont'd): My air ticket fare chase has triggered my memories decades ago.

  32. Pausing.

  33. PETER (V.O.)(Cont'd): I wanted to practise Air Law but has never had the opportunity.

  34. Pausing.

  35. PETER (V.O.)(Cont'd): I've flown a lot though.

  36. Pausing.

  37. PETER (V.O.)(Cont'd): For business, I don't care much about the price. For leisure, that's different.

  38. Pausing.

  39. PETER (V.O.)(Cont'd): To secure the best possible deals for goods or services is like a game to me.

  40. Pausing.

  41. PETER (V.O.)(Cont'd): Just like in a game, it requires strategy, timing, and a bit of luck.

  42. EXT. GOLDEN BEACH - 12:45

  43. Lying on the golden sand, Peter sees an aircraft descending.

  44. PETER (V.O.): To capitalize on the increased demand and limited availability of seats, it's unlikely the airline would lower the price further for high season air tickets.

  45. Recalling.

  46. PETER (V.O.)(Cont'd): But in Feb this year, I just had a couple of days to fix my travel to Sapporo. The price wasn't prohibitive.

  47. Pausing.

  48. PETER (V.O.)(Cont'd): Perhaps, the market demand wasn't high then.

  49. Pausing.

  50. PETER (V.O.): Anyhow, I'd better persuade myself that I don't have to see the Sapporo Snow Festival for the 4th time.

  51. Act 3

  52. INT. STUDIO - 22:30

  53. Working before his laptop, Peter is wondering.

  54. PETER (V.O.): Airlines monitor and adjust prices based on real-time market conditions, competitor actions and demand fluctuations.

  55. Typing natural language in his smartphone, Peter instructs his 文心一言 assistant.

  56. PETER (V.O.) (Cont'd): See if she can depict "Airline pricing is like a roller coaster ride".

  57. Repeating his prompts a few times, Peter selects an impressionistic AI drawing.

  58. PETER (V.O.) (Cont'd): Like any business, striving to find the optimal balance between maximizing revenue and meeting customer expectations is hard too.

  59. FADE OUT

  60. THE END

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